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Kellogg's Healthy Beginnings
Featured Story

Q & A With Rice Grower

Behind every bowl of Kellogg’s® cereal, there’s a farmer with a story to tell. Join us in Newport, Ark. where rice grower Jennifer helps make it all happen.

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WIC Product Detail


Kellogg's® Special K® Protein Cereal

You’ll be feeling the willpower of Special K® Protein Cereal all morning long. It's a perfect breakfast to start your day.


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